A lit campaign screen in a rust-coloured facade next to a glass entrance, asking does your company fit the needs of the future

The Culture Trail Visual identity

One identity, in every language.

The campaign screen in the facade, after sunset

All projects

The Culture Trail connects people through culture: events, travel, community, across borders. The identity had to show quiet leadership. And stay warm.

Year

2026

Role

Visual identity plus maintenance

Disciplines

Branding & Design · Web & Digital

Status

Ongoing, maintenance active

The trail book with gold foil

Social applications for The Culture Trail: four phone screens with posts in green, yellow and photography — Social in two registers

The mission and vision spread from the visual identity guidelines, with a photo of the trail book under the arm of a green suit — Mission and vision, with the trail book under the arm

The brief

A brand that works internationally (Switzerland + EU, multilingual) without ever going corporate. Social post to invoice to event visual.

The result

An identity that holds up everywhere, from an Instagram post to an international invoice. Website maintenance is ongoing.

The site on green

The Culture Trail document system: letterhead, invoice and report cover in the same language — Right down to the invoice

The wordmark on green

Deliverables

Logo system with variants · colour palette · typography · social templates · print (invoice, letterhead) · photography guidelines · design files · visual identity guidelines.

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Does your brand have to stand up in two languages?

The Culture Trail works across borders, so the system had to hold everywhere. Tell us in the intake where your brand ends up.

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