Fiori Project Social media management
Green every week. On screen.
Wisteria, from the mood reel
All projects
Fiori Project has designed greenery for offices, care and hospitality since 1983. Since June 2026 we run their social media. We plan, film, write and design the posts. Every month we measure what works.
Year
2026, ongoing
Role
Social media management
Disciplines
Content · Video · Copy
What works
Reels get more than twice as much interaction as carousels
The brief
Fiori had a new brand and a new site. No steady rhythm on social yet. The brief: show facility managers, interior architects and the care sector what greenery does to a space. Without turning into a catalogue.
The result
A fixed tone, a monthly calendar, a dedicated carousel system, reels filmed on location. In the first months reels averaged 47.8 likes and comments. Carousels 20.4. So: more video.
Deliverables
Social Bible with content pillars and tone · monthly content calendar · reel concepts · video on location with our own camera: brand video in 4K, mood reel and reels · carousel system, seven series in 1080 × 1350 · baseline measurement and monthly report · six project texts and two articles for findability · coming-soon page with mailing list. Logo, brand identity, website and the photography in the posts are by Fiori and their own makers.
Keep looking